As well as content production and content strategy, Castleford is also a specialist provider of content marketing technology. We have a team of dedicated developers working on custom-built technical solutions that support our clients’ content marketing campaigns.
From content delivery to lead generation, our technology really drives our clients’ content marketing strategies. Our flexible agreements and transparent pricing remove the technical barriers that can delay or completely undermine great content. And just like our production and strategy work, our technical services are delivered by specialist, in-house teams with no reliance on freelancers or third parties.
Our custom-built API allows us to feed content directly into the back-end of our clients’ websites. This allows for the timely publication of fresh content and removes the security risk of allowing third party access to your content management system. We can ensure that content is properly optimised for search and conversion and there is no manual uploading required, which removes the hassle factor and reduces delays in getting new content published.
Quality content can be a great tool for generating leads. By combining our ability to produce high value content with our purpose-built technology, we can help clients convert more of their website visitors and demonstrate a positive return on investment. With our help, our clients can build their marketing databases, improve their email targeting and provide warm leads directly to their sales teams.
Our developers are available to help implement our recommendations for improving your SEO and helping you boost your conversions. But if you need a more radical solution we can also migrate your website to a new platform or help you rebuild it entirely. Because we do everything in-house, we can offer our clients access to developers for the technical aspects; designers for the look and feel; writers for the landing page copy; and strategists for the SEO and conversion elements.