At Castleford, we’ve invested heavily over the years in building a full-scale production set-up to produce content for our clients. Our writers, editors, researchers, designers, video producers and animators all work as part of full-time, specialist teams. We have unrivalled experience of producing content for the web – from news, features and interviews to downloadable content, custom graphics and video blogs.
We’re not reliant on freelancers or third parties to produce content for our clients. We create everything in-house, which means we can leverage the experience and expertise of our employees and ensure everyone who works on our content is trained in media law, search and content strategy.
Castleford has its roots in the news business and we’ve retained some of those values even today. Our Managing Editor heads up a newsroom-style editorial operation, with writers, editors and researchers organised around industry specialisms. We also still gather information like a news organisation, receiving thousands of media releases and sourcing original comment to create quality editorial content for our clients.
Everyone on the production team has to pass monthly quality audits to ensure our content is meeting our standards and the needs of our clients. Our editorial staff also attend weekly media law seminars to make sure everything we produce is safe from a legal standpoint.
One of the benefits of doing everything in-house is that we can get all the different people working on a particular account on the same page. Content Plans are a crucial part of how this works. A Content Plan provides a single point of reference for our content strategists, writers, editors, designers and video producers. It clearly sets out what we need to deliver for a particular client over the coming months and how that content supports the client’s objectives.
Content Plans are also a great tool for helping our clients to take full advantage of the huge range of content we can offer. Content diversification is vital as our clients face greater competition to be heard. Our ability to offer more and more content options to support their content marketing strategy is a massive advantage.
We want our service to be flexible and we want clients to be able to make full use of the range of skills our in-house teams can offer. Our Content Menu sets out the services we provide from editorial, video and design work to content promotion, strategy and developer hours.
The transparent unit pricing we offer on our Content Menu allows us to build responsive content strategies for our clients that can change as their needs change. We strongly believe that flexibility and diversity will be important points of difference for our clients as the market continues to mature.