Many milestones were reached last year, with the the U.S. presidential election breaking records on Facebook and Twitter, and Korean rapper PSY racking up one billion views just before Christmas.
An infographic from The SEO Company and NowSourcing titled, The State of Social Media 2012, looked at some of the biggest events and trends that happened during the year.
Pinterest was named the Best New Startup of 2011, referring more business than LinkedIn, YouTube and Google Plus.
In March, the Kony 2012 video was released about taking action against the Ugandan warlord, with many social media users around the world jumping in on the hype, generating 87 million views of the campaign's video.
One billion was also a special number for Facebook in 2012, where they reached this amount of users in September and purchased Instagram in April at this cost.
So what can be learnt from all these events? We look at some top lessons your company can take from 2012.
Pinterest – Jump on board!
A post by Lauren Jashinsky on Business2Community revealed that daily Pinterest users have increased by 145 per cent since January 2012 – a statistic that your company could benefit from!
The image sharing network has become a must-have for retailers and those interested in pushing their products and services, with the website also offering a handy guide to help businesses get the best out of Pinterest.
The pins you post on Pinterest from your company website can also be a great driver of traffic back to your website – so what do you have to lose? Join up!
Google Plus may be important in 2013
Okay, so it's numbers don't quite compare to Facebook or Twitter, but Patrick Murphy posted on Business2Community that Google Plus will become "more and more important" as it belongs to Google.
He notes that while Google "pushes closer to quality content and recommended content" Google Plus will become a "vital platform".
Now is the time to start up your profile, as Murphy writes that the search engine has begun to integrate Google Plus profiles into search results.
Jump on the bandwagon early – it may pay off for your company's web traffic soon!