Google has decided that it will refresh its Panda search algorithm to ensure that search results are of the highest quality.
By doing this, the search engine monolith says that dodgy, low quality content will be pushed to the back of the results, affecting 1.2 per cent of all searches in English.
A content marketing strategy ensures that your site is of the highest standard to give it the best possible chance of ranking.
Google urges users to think about delivering quality, original content as opposed to focusing on the tweaks that the company often makes to its algorithms.
A number of things that authors of content should think about is whether the information is trustworthy, whether it's unique, whether it is professional in its layout and presentation and whether the content is factual with no spelling mistakes.
All these things seem trivial, but by getting aspects right, you give your website the best opportunity of being ranked higher and therefore a greater chance of being consumed by a bigger audience.
Of these Panda alterations, Google said there are things that can be done to minimise the negative effects of rankings.
Google says: "One other specific piece of guidance we've offered is that low-quality content on some parts of a website can impact the whole site's rankings.
"Thus removing low-quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low-quality pages to a different domain could eventually help the rankings of your higher-quality content."
At Castleford Media, we develop tailored strategies for your business to ensure that it gets the most exposure possible to benefit your company. We pride ourselves on our dedication to providing quality advice and content for our clients.
Posted by Tim Wright