It was only a few days ago that we talked about video sharing platform Keek in our blog and how it was part of a "social video revolution", but it looks like Twitter also wants a piece of this video sharing pie.
Yesterday (January 24) Twitter introduced Vine, a mobile service that allows users to create and share short looping videos.
Twitter's vice president of product Michael Sippey posted in the company blog that these looping videos of six seconds and less "inspires creativity".
Co-founder of Vine Dom Hofmann posted in the Vine blog that these videos on Vine are "about abbreviation – the shortened form of something larger".
"They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."
Hofmann went on to post that Vine had indeed been acquired by Twitter and that the two companies share similar values and goals, in which they both want to make it easier for people to gather together and "share and discover" what's going on in the world.
"We also believe constraint inspires creativity, whether it's through a 140-character Tweet or a six-second video," Hofmann wrote.
Vine is available now for iPhone and iPod touch, free from the App Store.
Vine could be vital to your content marketing strategy, with social media PR professional Ryan Sommer posting a blog on website Econsultancy, on why the new video feature is the future of content marketing.
Sommer says that Vine is the new viable alternative to Instagram, with the six second video opening up a "new short story telling ability embeddable into a single tweet".
The GIF pitch also allows personality to shine through, says Sommer.
"The GIF pitch will allow for new creative ways for content marketers to insert their own personality and creativity in between the message and the journalist they are trying to pitch. Here, everyone wins," Sommer posted yesterday (January 24).