A company blog is a great starting point for your content marketing strategy. Tap into our unrivaled capacity for content production and our endless supply of ideas to keep your blog regularly updated with a mix of editorial, graphics and video.
Regular and varied updates on your blog will help to position your business as an active source of news and information in your particular niche. It gives your audience a reason to come back to your site and creates more opportunities for you to reach out to them through search engines, social media and email.
With our unique, in-house set-up, you will have access to established teams of writers, editors, researchers, designers, videographers and animators to produce your blog content. Our Content Menu features a comprehensive range of content options, which allows us to keep your blog fresh and interesting.
Whether your priority is engaging users or boosting your search performance, there is no substitute for a regular flow of high-quality blog posts. We can provide a varied range of editorial options, from news stories and features to list articles and Q&As, as well as custom images, infographics, animations and videos to set your blog apart from the competition.
Our content marketing is powered by custom-built technology created by our in-house developers. Using our Content API will make approving and publishing content a quick and seamless process. That means you’ll get your new articles, infographics and video posts up on your blog with a single click, while your competitors are drowning in Word documents.
As well as timely, regular posts, our Content API also supports a range of features that are essential for getting a return from your blog. From categories, editorial links and meta-tags to in-line images, pull quotes and embedded calls-to-action (CTAs), our Content API will help you optimise your blog content for user engagement, search and conversion.
Our blog content is produced in line with a flexible Editorial Brief ensuring each post meets your requirements in terms of style, topics and keywords. Editorial Briefs are updated regularly so that your content can change as your business needs change. Our Editorial Briefs allow you to set rules for your content without having to do all the work, just like the owner of a newspaper or magazine.
Our content marketing newsroom is staffed by full-time writers, editors, researchers and designers, who can produce a huge range of content in line with your Editorial Brief. Using our Content Menu, you’ll be able to leverage the full range of content types and related services we offer, helping you to create a growing, diverse and engaging blog.
Our blog content is produced by specialist, full-time teams working in our offices in Australia and New Zealand. Our writers, editors, researchers, designers, videographers and animators work exclusively for us, offering you continuity and stability. They are trained in media law and SEO, which means your content is effective and safe.
As well as producing content, we’ll also build the strategy that really drives your content marketing. Our Google-certified content strategists will work with you to identify your content priorities and ensure that achieving a return on investment remains front and centre. From keyword research and practical help with your social media to regular performance reports and assistance with Google Analytics, we’ll add real value to your business.
Our Content API is easily integrated with most content management systems. We’ll work with your developers during this set-up phase to ensure that we get an integration that meets our best practice guidelines. For smaller clients, our in-house tech team can handle API integrations from start-to-finish and we can even build you a blog from scratch if you don’t like your existing one.
Our content strategists are focussed on getting you a return. During the integration phase, they’ll work with you to ensure your blog has relevant, clickable CTAs. That might include setting up some gated downloads or bringing in our designers or animators to create new custom CTAs for your blog.