Panda 4.0 has everyone talking about quality content but how does Google assess quality? In this bumper blog post, our Commercial Director Kate Davidson gives her take on the quality signals Google is using to judge your content and explains how you can benefit from Google’s ongoing quality drive.
At Castleford, we're passionate about content marketing. Our Content Marketing Insights is designed to provide marketers and website owners with useful tips and advice to help them create superior websites, social media and email campaigns.
How Google judges quality content
Panda 4.0 has everyone talking about quality content but how does Google assess quality? In this bumper blog post, our Commercial Director Kate Davidson gives her take on the quality signals Google is using to judge your content and explains how you can benefit from Google's ongoing quality drive.Read more
Panda 4.0: Winners, losers and why
Search and content strategist Trent Paul explains why some sites have benefited from Google's Panda 4.0 update, while others have seen their rankings and traffic drop.Read more
What Panda 4.0 means for your website
Google's Panda 4.0 update shows that the world's largest search engine is continuing its effort to find more reliable quality signals. Sites investing in high quality content should welcome this latest move.Read more
INFOGRAPHIC: Content Marketing Survey Ma...
Check out this INFOGRAPHIC showing highlights of our Content Marketing Survey May 2014. The survey canvassed the opinions and insights of marketing professionals and decision makers from a range of Australian and New Zealand businesses.Read more
Content marketing fails (and how to avoi...
One of the threats to content marketing is that a few bad experiences can tarnish the whole industry. Here are some common reasons why content marketing campaigns fail. If you know about the pitfalls, you'll stand a better chance of avoiding them and enjoying the benefits content marketing can bring to your business.Read more