Planning & Execution
Castleford offers an ever-expanding Content Menu, featuring a broad range of editorial, graphics and video options to keep your content marketing strategy fresh, exciting and relevant to your business.
The content we create for you will be produced in line with a flexible Editorial Brief. You can use your Editorial Brief to control tone, style, topics and keyword strategy. This will ensure that your content remains effective, consistent and aligned with your commercial objectives.
We will work with you to develop a rolling Content Plan to ensure that your content marketing strategy is clearly-defined and takes advantage of our unrivalled capacity for content production. Content Plans allow you to keep your strategy responsive, rolling out the different content types that best support your commercial priorities and wider marketing activities.
As well as producing content that’s properly optimised for search, our Google-certified content marketing strategists will help you identify ways to improve your website for search engines and users. We’ll provide you with regular reports highlighting fixes, explaining best practice and interpreting your analytics. We will also work with you to develop effective keyword and internal linking strategies.
Winning more website traffic is only the first step. For content marketing to prove its value it needs to drive more conversions. Whether it’s a purchase, a download or an enquiry button, your content strategy needs to be tightly-aligned with what you want your website visitors to do.
Our content marketing strategists will help you identify ways to improve your conversion rates. That could mean adjusting the type of content we’re producing, looking at how your content is being promoted or changing the way your content is presented. As well as the editorial team, our strategists can call on our designers to create new banners, buttons and forms or our in-house developers to get in and make changes to your site.
As well as building and enriching your website, our content is ideal for driving your social media and email campaigns. We will work with you to integrate effective social and email channels into your content marketing strategy, providing both the ideas and the execution. We can provide content for publication on third party blogs and news sites, we produce and distribute media releases and we run paid campaigns to promote your high value content.
Our content marketing strategists will help you interpret and customise your website analytics to give you clear visibility on how your website is performing. As the most experienced content marketing business in this part of the world we’ve developed considerable expertise in SEO, conversion optimisation and social media marketing. As well as performance reports, we’re able to produce website health checks and in-depth SEO reports to help our clients really understand what’s happening with their websites.