Find the best content mix | Castleford offers an ever-expanding content menu, featuring various editorial, graphics and video options to help our clients keep their content marketing strategy fresh, exciting and relevant to their business needs.
Set your editorial rules | The articles we produce for you will be written to a flexible editorial brief. You can use your editorial brief to control tone, style, topics and keyword strategy. This will ensure that your articles are effective, consistent and relevant to your business.
Plan and control your content | We will work with you to plan your content strategy to keep it closely aligned with your business. This will allow you to roll out content types and topics that support your commercial objectives, business priorities and wider marketing activities.
Optimise for search | We will help you identify ways to improve your website for search engines and users. Our content marketing strategists will provide regular reports highlighting fixes, explaining best practice and interpreting your analytics. We will also work with you to develop effective keyword and linking strategies.
Drive conversions | Our content marketing strategists will work with you to identify conversion opportunities on your website. Whether it’s a purchase, a download or an enquiry button, your content strategy needs to be tightly aligned with what you want your website visitors to do.
Share and promote | As well as building and enriching your website, our content is ideal for driving your social media and email campaigns. We will work with you to integrate effective social and email elements into your content strategy, providing both the ideas and the execution. We can also provide articles for publication on third party blogs and news sites.
Create, learn, adjust for superior ROI | Our content marketing strategists will help you interpret and customise your website analytics and third party data to identify new opportunities and secure a return on your investment.