At Castleford, we believe that you shouldn’t need to hire us to get our help with your content marketing. On this page, you can download free resources to improve your blog; leverage high-value content; create your own editorial briefs; and avoid some of the common pitfalls that undermine content strategies.
Your content marketing strategy needs to be closely aligned with your business goals in order to get you a return on investment. When content marketing fails to deliver results, it is often because focus has drifted away from conversion. This download provides 6 questions you can ask to get your content marketing back on the right course.
Company blogs are an essential element of an effective content marketing strategy, providing the central hub for your new and archived content. But securing the budget to blog regularly can be a challenge. If you need some help selling the idea to your boss check out these 10 reasons why every business needs a really great blog.
During March and April, our team of researchers canvassed 150 marketing decision makers via phone and email. Our second annual content marketing survey is now available for download providing a snapshot of what the region’s marketers are doing in the content marketing space and what they have planned for the new financial year.
High-value content, such as whitepapers, case studies and e-books, offer an excellent opportunity to establish thought leadership and highlight your expertise and past successes. They can also play a key role in helping to generate leads for your business. Download our tips for how best to use these excellent content assets.
There are lots of ways content marketing campaigns can go wrong. If you’re not seeing the results you expected from your content marketing, download our guide on some of the common reasons campaigns fail to deliver. The 8 examples in this download come from different members of the team here at Castleford.
Whether you outsource your content marketing or build your own in-house team you need a flexible Editorial Brief to help keep the content you’re commissioning or creating lined up with your commercial priorities. Editorial Briefs are essential content marketing tools, supporting consistent, controllable content creation.