As Aussies and Kiwis spend an increasing amount of time on social media, an active presence on Twitter, Facebook, Google+, LinkedIn and other popular social platforms will get your brand in front of more of the right people. One of the great benefits of producing your own, high quality content is that you can use it to connect with your target audience.
Search is an excellent way to do that, but if your potential customers are spending more of their time on social media, you need to be there too. By sharing content that’s relevant, useful and engaging you can get your brand involved in relevant social conversations and start to build the sorts of relationships that can lead to more sales, customer referrals and long-term loyalty.
Active social marketing campaigns can work hand-in-hand with your SEO strategy
Our content marketing strategists and in-house social media team will help you develop an active presence on the social media platforms that best suit your business. We’ll find ways to enhance your existing profiles and work targeted pieces of content into your rolling Content Plan. By combining our abilities to run strategy and deliver content we can help you increase your social footprint. As your presence on relevant social media sites grows, you’ll have more and more opportunities to connect with your target customers.
Active social marketing strategies can drive traffic back to your website or blog and they will also support your SEO. Properly-maintained social media profiles not only rank well in search, they can also have a halo effect for your website’s wider search performance. Done well, social media marketing and search engine optimisation can work together hand-in-hand.
People are more likely to spend money with brands they follow and interact with on social media
Different social media platforms require different content strategies. Our Content Strategists work with our social media, editorial and graphics teams to identify the most effective approach for your business, whether it’s targeted updates for Twitter, shareable third party content for Facebook, striking infographics for Pinterest or customised, novelty images for Instagram.
Quality content, shared on the right platform as part of a rolling social strategy will help you grow your fans and followers. While competition on the most popular social sites is intense, there is a strong correlation between the brands people follow on social and where they spend their money in the real world. That means social marketing is not just about amplifying your existing content, but also directly benefiting your bottom line.
Paid content campaigns are a great way to generate more social clicks on your best contentAn excellent way to really drive an organic social marketing campaign is to support it with paid promotion of your best content. If you have a beautiful new infographic or a new whiteboard video to share, a timely Facebook update or seasonal post on LinkedIn, you might want to buy some social media clicks to complement what you can achieve through organic search, social and email promotion.
With our unique in-house set-up that puts strategy and production under one roof, we are ideally placed to help you get a return on your paid campaigns. Our Content Strategists set up and run the campaigns to push traffic towards quality content created by our in-house production teams. Find out more about our paid content campaigns.