A truly effective content marketing campaign reaches out to its target audience across a range of channels and uses an evolving mix of content types. And as the expectations of users continue to rise, it’s important that your content strategy keeps pace.
Video provides a fantastic opportunity to differentiate your website, blog or social media from the competition. It will help you communicate your key messages and engage your audience with exciting, sticky and shareable content.
Video blogs, whiteboard demos and custom animations to set your content marketing strategy apart from the competition
Our unique approach to content marketing puts both content strategists and full-scale content production at our clients’ disposal. Our in-house set-up means we can create consistent, high quality content in line with your objectives.
All of our videos and animations are created in a purpose-built studio operated by Brafton Inc, our US-based sister company. Brafton is the leading content marketing business in North America and has featured in the Inc 500 fastest growing companies for two consecutive years.
Working with Brafton’s video production managers, technicians, creative designers and animators our content marketing strategists will help you create and publish high-quality video content on your website and social media.
Whether it’s industry news, tips and advice or a product demo, video blogs are a fantastic way to attract and retain the attention of your target audience. Produced in the US, but using Aussie and Kiwi talent in front of the camera, your videos will improve the clickthrough on your blog, keep people on your website for longer and help you grow your social presence organically.
We can handle all aspects of your video production from generating ideas and writing the scripts through to creating the videos, feeding them to your website via our proprietary API and promoting them on social media.
Professionally-produced animations can become huge assets for your online brand while also giving you the tools to fully-customise your web and social presence. Our designers will work with Brafton’s in-house animators to produce your advertisements, website tours, product demos and animated promos.
Online video, perhaps more than any other type of content, has changed almost beyond recognition in the last 10 years. If you take YouTube, for example, gone are the days of grainy, badly-shot film of uni students falling out of shopping trolleys. Instead, the world’s largest video-sharing site now boasts full-HD movie trailers, music videos and professional, branded content (although there is plenty of the old stuff still available).
And as the quality of video has improved, it’s started to win more eyeballs. Australians watch close to 2 billion videos online every month, according to Nielsen and a decent chunk of that is provided by brands. The most popular posts on YouTube last year were professional, branded videos, rather than novelty, home-made clips.
Video content ranks really well in search, with video 50 times more likely to get an organic ranking than text (Forrester) and video thumbnails having more influence on a search results page than the number one organic listing (Moz). And when it comes to reaching infuencers, 54% of senior executives share work-related videos with their colleagues every week.