Castleford creates tailored content marketing strategies supported by high quality editorial, graphics and video
Established production set-up
At Castleford, we have built a full-scale, in-house production operation to create editorial, graphics and video content for our clients. Our unique set-up draws on our experience in the news business, where gathering information; using source material properly and fairly; and a strong commitment to editorial quality are essential.
Our writers, editors, researchers, designers, video producers and animators work for us full-time and are organised into specialist teams. This allows us to put a full range of different skillsets at our clients’ disposal, supporting our commitment to diversity and flexibility. Read more about how content production works at Castleford.
Unrivaled experience and range
Castleford is Australia and New Zealand’s most experienced content marketing business. However niche your market may be, we’ll have relevant examples that will help show you how content marketing can work for your business. We pride ourselves on our ability to develop suitable content strategies for a wide range of organisations. Your content will be controlled by a flexible Editorial Brief and produced in-line with a rolling Content Plan, ensuring it remains relevant to your business and consistent with your commercial priorities.
Our Content Menu gives our clients access to a wide and growing range of content options. This allows us to create diverse and responsive strategies for clients and help them ensure that they not only get great content, but that they also extract maximum value from it.
Complementary strategic skills
At Castleford, we bring a wide range of content marketing skills to the table. In addition to our production teams, you’ll also work with our Google-certified content marketing strategists, SEO experts and social media specialists to help you drive your content across your web, social and email channels. We offer support, advice and practical help with search engine optimisation, conversion rate optimisation, social media marketing and brand marketing.
The technology we use has all been developed by our teams of in-house developers, who specialise in creating technical solutions for content marketing. Our ability to build and develop our own platforms supports both our internal processes and the service we offer to our clients. Read more about how technology can drive your content marketing strategy.
Local talent, global presence
We have a strong commitment to hiring and retaining the best talent in our Sydney and Auckland offices. As a growing business, we are always hiring and expect our rapid expansion to continue as demand for content marketing gets stronger and stronger.
Our local talent is complemented by the expertise of high calibre individuals from our US sister company, Brafton Inc. Our close working relationship with Brafton enables us to bring additional resources and the experience of overseas markets to our work here in Australia and New Zealand.