Read our whitepaper: How to Improve Your Blog
Click for free download
Authority content for your website
One of the big challenges in content marketing is finding ways to differentiate your strategy from the competition. Introducing more diversity is crucial as more and more content is pushed out by brands looking to grab the attention of their particular target markers.
Downloadable content, such as product guides, whitepapers and case studies, provide an excellent opportunity to deliver quality, in-depth content that complements more regular, dynamic content like blog posts, news stories or social media updates.
Useful, valuable and downloadable
Unique, customised whitepapers, case studies and guides offer your visitors something useful and valuable to download and take away with them. They showcase your expertise, your core competencies and your past successes. If you can offer your website visitors something they value, a download can become a really useful primary or secondary conversion on your website.
We encourage clients who invest in authoritative, downloadable content to combine it with our technology for capturing lead information. Downloads offer a great way to learn more about what your website visitors are interested in, helping you create more sophisticated email campaigns and generating warm leads for your sales team.
Build trust and authority
Our content marketing strategists will work with you to build downloadable assets into your rolling Content Plan. They will then bring in writers and researchers from our editorial team to produce your guide, whitepaper or case study. Often this will involve interviewing your staff or helping to re-purpose some of your existing content, in addition to drawing on our internal resources and research skills.
With our unique, in-house set-up we can also provide the design and layout of your downloadable assets. The creativity and skill of our designers will ensure that your guides, whitepapers and case studies are professionally-presented and fit with your desired look and feel. Our developers can provide any assistance you might need getting your downloadable content published and we can even host it on your behalf, which means you get an end-to-end solution, from idea to delivery.
Combining our high-quality content with our content marketing technology will allow you to capture lead information when your assets are downloaded. This is a great way to better understand exactly what your website visitors are interested in, allowing you to build your marketing database and improve the targeting of your email campaigns.