Content marketing is the only form of marketing left. It’s the only methodology that delivers measurable returns at reasonable costs. It’s 62% cheaper than outbound marketing and generates 6X more conversions.
Your online media properties serve as the digital storefront to your business. Brick and mortar has been replaced with HTML code and .com impressions. While traditional marketers may have taken out an ad in the local paper or paid for a billboard, today’s content marketers understand that online prospects and customers are not static.
A blog post lives on in perpetuity, yet it comes with just a one-time investment: That’s sustainable, long-term ROI you can plan for. Content of all types can be published and shared across the entire spectrum of the web, essentially giving your brand an entry point into the lives of the 4 billion internet users around the world. No billboard — no other marketing — achieves that reach.
Offering consumers informative, practical and engaging content begins a conversation, one that ideally results in a purchase – and continues with repeat purchases in the future. Content marketing maps strategically to objective business goals, too. It produces: