A dual citizen of the United States and Mexico, Sabrina joined Castleford by way of Boston, Massachusetts where she was a Senior Writer for Brafton, our sister content marketing agency in the US.
Sabrina has a strong interest in politics and previously interned at the Institute for Policy Studies, a progressive think tank based in Washington DC. While she lists her “enthusiasm and sassy American attitude” as key strengths, her talents run much further. As an Assistant Editor, she relishes creating content for marquee clients like Greenpeace and is passionate about the power of quality content.
“The coolest thing about content marketing is the way it provides genuine value to both the customer and the business itself. Readers learn a lot through industry blogs and whitepapers. While for the business, the benefit is inbound leads – and building the brand as an authority in their market.”
When she’s not writing high-value content for her clients, she works closely with our team of writers on subject matter training and upskilling within the department.