In 2016 Sabrina joined Castleford by way of Boston, Massachusetts where she was a Senior Writer for Brafton, our sister content marketing agency in the US.
Now an Editorial Manager overseeing the Enterprise team – which is home to some of our largest and most high profile clients – Sabrina ensures the likes of Greenpeace, Hilti Australia, WWF, and BDO get the best from her team of writers, Strategists and Project Managers.
“Content marketing provides genuine value to both the customer and the business itself,” says Sabrina. “Readers learn a lot through industry blogs and whitepapers. While for the business, the benefit is inbound leads – and building the brand as an authority in their market.”
Known for her bubbly personality, Sabrina tackles all challenges with her trademark enthusiasm. When she’s not writing high-value content for her clients, she works closely with her team and the other managers ensuring our Agile-based production system runs smoothly.