Castleford’s Editorial Development Manager is the person who trains and mentors new members of the Editorial department – no small task, as the company maintains an in-house team of writers to rival any newsroom in the country.
As one of the most experienced writers here, Shane has seen the industry change dramatically to match client needs and the progress of technology.
“The coolest thing about content marketing is that it’s ever-evolving,” says Shane. “It means that I have to be constantly on top of my game when it comes to training. Castleford is always developing new products to keep up with trends, and it’s down to me to make sure that our writers are taught properly how to use them.”
Known for being perennially upbeat – and for his pride in his hometown, Spalding, in the UK – Shane is a novelist and short fiction writer in his spare time, and also runs the odd marathon.