A true Castleford stalwart, Shane joined the team as a rookie writer in late 2014 and has progressed rapidly, moving from Content Writer to Senior Writer, Editorial Development Manager (EDM) and now Editorial Manager. As EDM, Shane was responsible for training and mentoring new members of the Editorial department – no small task, as the company maintains an in-house team of writers to rival any newsroom in the country. He now oversees two teams: the Small Business desk, which creates content for our many SME clients, and Creative, which produces all of our in-house graphic design.
“The coolest thing about content marketing is that it’s ever-evolving,” says Shane. “It means that I have to be constantly on top of my game. Castleford is always developing new products to keep up with SEO trends, and it’s a constant challenge ensuring all our writers and designers are ahead of the curve.”
Known for being perennially upbeat – and for his pride in his hometown, Spalding, in the UK – Shane is a novelist and short fiction writer in his spare time, and also runs the odd marathon.