Case Studies

Case Studies

At Castleford, we’ve worked with hundreds of clients across Australia and New Zealand, helping them create and execute content-driven, digital marketing campaigns. Take a look at our case studies for some examples.

Deakin Case Study

DEAKIN UNIVERSITY

How we designed, built and promoted an interactive quiz that achieved a 28 per cent conversion rate.

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Optimech Case Study Tile

OPTIMECH

How our SEO research, editing and writing increased page views on product landing pages by 274 per cent.

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ALDER IP

How we increased page views on the blog by more than 400 per cent and used a gated asset to drive high-converting leads for a specialist law firm.

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TELARUS

How we achieved a return on investment of more than 300 per cent on a Google Ads campaign and created new landing pages that improved traction in search and drove 90 per cent of website leads.

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BEYOND BANK

How our blog content helped drive increases in organic search, more visits to key landing pages and more leads.

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DFK CROSBIE

How our gated ebook captured more leads than any other conversion opportunity for this firm of accountants and business advisors.

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HARVEY FURNISHINGS

How our editorial and design work led to more traffic from organic search, higher engagement and 29 per cent more leads.

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WMC ACCOUNTING

How our blogs, landing pages and ebooks helped increase inbound leads by 3.5x for this accounting firm.

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BAUMART

How our keyword research, content planning and editorial work achieved #1 rankings in search for this niche online retailer’s priority keywords.

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ADVANCED BUSINESS MANAGER

How our SEO and lead gen strategy achieved a 129 per cent increase in organic traffic, better engagement metrics and 185 inbound leads.

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HUNTS MARINE

How our UX analysis and campaign management led to a 173 per cent return on investment from Google Ads for this specialist online retailer.

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ROUTE 66

How our blogging and Facebook strategy led to more engagement, more traffic and a conversion rate almost double the industry average for this niche travel business.

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TRANS PACIFIC ASSURANCE

How our UX and SEO consulting, combined with new blogs and landing pages, helped this specialist insurer launch a new site with big improvements in search, engagement and leads.

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BARRETT COMMUNICATIONS

How our SEO and blogging strategy drove a 247 per cent increase in organic traffic and a 265 per cent increase in leads from organic search.

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