We don’t like our demos to be generic sales pitches – first and foremost they need to be useful to you. So we do some prep work beforehand to tailor the conversation and the examples to your particular situation. And we’ll have some questions for you at the start, so we can understand where you’re at and what challenges you’re facing.

The bulk of the demo is then spent looking at examples of work we’ve done in the past or active projects we’re still involved in. We use these examples to illustrate how content marketing can meet some of the challenges you face and make a positive difference to your business.

Finally, we’ll talk about ourselves for a bit and run you through our unit-based pricing model and the different subscription options. When we’re done you’ll get the slides we created for you, including links to the examples, and a copy of the latest edition of our Content Menu which lists all of our products and services.  

Every demo is different but we usually recommend setting aside at least an hour for an in-person demo and 45 minutes for a screenshare demo. We try to leave plenty of time between our demos in case you’re running late or have lots of questions (usually the case), so we can always be flexible.

We do our best to respect your time, so we do the prep work for our content marketing demos. You just need to show up.

For in-person content marketing demos it would be great if we could do it somewhere quiet where we can show you some examples. But we’ve done demos in all sorts of places from busy cafes to airport departure lounges, so we’ll go with whatever works for you.

For virtual content marketing demos you’ll need access to a reliable internet connection. We use GoToMeeting, which is one of the world’s most-widely used and trusted screenshare platforms. You can access GoToMeeting on any device, but you’ll be best using a larger screen like a PC or laptop. It supports audio, but we can also call you on a mobile or landline if you prefer.

If you’re based in Sydney, Melbourne, Brisbane or Auckland we can come see you in-person for your content marketing demo. Anywhere else across Australia, New Zealand, Singapore or further afield we’ll set up a screenshare and do it virtually.

We regularly survey people who have taken part in one of our content marketing demos, whether it was in-person or via a screenshare. Just over 94 per cent of respondents rated their experience good or excellent. So, you can be pretty confident we’re not going to waste your time.