Content Marketing Blog

3 essential tips for your company blog

Corporate blogging is not only a great way to connect with your audience, but it's also fantastic for your content marketing strategy.

Company blogs can help to increase the amount of traffic directed to your website, with a HubSpot study revealing that small businesses with corporate blogs received 55 per cent more traffic than those without one!

Not to mention, a blog for your business also starts conversation and engages readers, with content that may give an inside look at your company's activities, blog posts that reveal interesting insights about the industry your business is involved in, or offers useful tips, news or information that readers can take on board.

If you've decided to kickstart corporate blogging, here are five tips to get you on your way to creating compelling content!

Social connection

Get more people viewing your blog and website by sharing your posts on your social media pages such as Facebook and Twitter.

You can also encourage readers to share your content by adding social media tools that allow them to like or share your blog posts with their followers or various social media engines.

Mashable notes that businesses should make an effort to respond to comments or refer them on to the person that can best address the query or issue, ensuring to maintain a personable tone so that readers know that bloggers are genuine.

Easy to read

A huge slab of text isn't very attractive to the eye, and on first look, could have your readers clicking elsewhere!

Breaking up your content with paragraph headers (sub-titles) is one easy way of keeping your audience engaged and moving down the page, says Business 2 Community.

Blogs are meant to "inform and engage rather quickly", Business 2 Community posted, with around 600 words per post appropriate.

Call to action

Don't forget to get your readers to act by adding a call to action in your blog – however, don't ask people to buy something as this could make your lose your readers' trust said the Content Marketing Institute.

"Even if it’s just a call to comment or connect on Twitter, blog posts should end with something that moves readers to a next step," The Content Marketing Institute posted.

Posted by April Revake.