Content Marketing Blog

4G confusion leaves Apple fans sour

While Australian fans couldn't wait to get their hands on the latest iPad release, Apple has come under fire from the national consumer watchdog for misleading customers.

The Australian Competition and Consumer Commission (ACCC) announced late yesterday (March 27) that it will be making an application to the Federal Court against the technology giant for alleged breaches of Australian consumer law.

The ACCC highlighted that the recent promotion of the new "iPad with WiFi + 4G" was misleading, as Australia currently lacks the technology to allow access to fourth-generation mobile networks.

The two parties met in Melbourne today (March 28) in front of judge Mordy Bromberg, who suggested that the "more relevant" point of the case was the lack of understanding among consumers regarding to term "4G".

Paul Anastassiou, senior counsel representing Apple, said that the company would offer refunds to any consumers who feel that they were misled.

"At no point in any promotional material for which Apple was responsible has Apple said at any time that the new Apple device is compatible (with Telstra 4G)," he said.

"No such representation in our submission is conveyed by the use of the acronym 4G in the name of the device."

According to Mr Anastassiou, while there was significant press prior to the launch of the product stating that the device would not be compatible, Apple would still be emailing purchasers to notify them of the available refund.

Apple has also agreed to publishing a disclaimer both online and instore that will read: "This product is not compatible with Australian 4G LTE networks, and will only operate at up to 3G speeds in Australia".

Proceedings are due to resume this afternoon.

Posted by Elise Ferrari