Content Marketing Blog

A content marketing strategy with SEO in mind

Devising a content marketing strategy that strengthens your company's position in the online marketplace is important.

A content marketing strategy is done so with the aim of improving your search engine optimisation (SEO) – that is, improving your ranking in a search engine. The higher up your sight is in the list, the greater chance you have of it being seen.

Search engine optimisation (SEO) should involve building a solid list of keywords, which can be rotated depending on what is actually in the content that you are trying to promote.

It's important to examine what you are writing about for your content and think of how to best utilise keywords and phrases to ensure that you are giving your brand the best chance possible of being viewed.

In addition to this, think about developing a strong, continual flow of content for your website. It's important for your brand not only in terms of rankings but also the goal of keeping your audience engaged. A website that produces new material on a daily basis will be visited much more frequently than one that issues fresh content sporadically.

By interacting with a customer base, there are also SEO benefits – consider putting a comment section on your website where your audience can poses questions or leave an opinion about your brand. By engaging with them, you will be developing the trust of your audience in addition to helping with your search ranking.

Visualisation of data is becoming an increasingly popular way of expressing information in a more palatable way. And images can be shared on social media websites to ensure a greater level of presence on the web.

By doing all these things and more, you are giving your website and brand the best chance it has of being consumed by a wider audience.

Talk to us at Castleford Media about how we can assist you with a personalised content marketing strategy aimed at improving the visibility of your company's brand.