Content Marketing Blog

Actions speak louder than words on Facebook

Two very different ways of taking action on Facebook hit headlines today (May 3), confirming the social network's title as a technology leader.

The New South Wales District Court has granted local music promoter Mothership Music permission to serve American rapper Flo Rida – whose real name is Tramar Dillard – with a legal notice via his official Facebook page.

Mothership Music is seeking damages for a breach of contract for failing to appear at the Fat as Butter event in October 2011 – despite Flo Rida receiving a $55,000 fee to perform.

According to head of Mothership Music Brent Lean, many attempts have been made to contact the rapper.

"We tried to serve him physically on several occasions when he was out here but he got wise to it pretty quickly," he told AAP sources.

"We couldn't get near him in the end because he was constantly surrounded by an entourage and security, so we looked into ways of serving him via Facebook because he's very active on social media."

The district court was prompted to take the swift course of action after Dillard failed to respond to the freezing of the rapper's Australian assets last month.

Flo Rida is now obliged to respond with a legal defence in 28 days.

Today also marked the addition of a new feature, dubbed "action links", to applications currently utilising Facebook.

Users will now have the option to go beyond simply liking or commenting on a post, instead choosing to "save this place" on a Foursquare check-in or "fave this product" for an online purchase.

"Action links tie one action to another, and can be part of any Open Graph story," Facebook software engineer Alex Wyler wrote in a company blog post today.

"Developers can designate an action link for any action they define, which will then appear throughout Facebook."

Posted by Elise Ferrari