Content Marketing Blog

ad:tech Sydney 2011: the importance of fresh content

There is plenty of buzz in the online world about the importance of fresh content – particularly in the wake of Google's latest algorithm change, which is affectionately becoming known as the Farmer Update.

Google – and search engines in general – are placing more emphasis on quality content than ever before, but many companies are unsure about where to start when it comes to developing a comprehensive content marketing strategy.

Breaking news stories, blogs, landing pages and social media accounts – namely Facebook and Twitter – can all offer unique opportunities to connect with and engage your audience, building relationships and generating a feeling of trust.

In fact, Castleford's Head of Business Development, Adam Barber is getting ready to speak about social media marketing and the role of original content as we blog live from the ad:tech Sydney 2011 conference this week.

Adam takes to the stage in just under an hour – so keep an eye on the Castleford Twitter feed and blog as we bring you our live coverage of the event.

And if you missed us in Sydney, don't worry – there's another chance to meet up with the Castleford team when we head to the ad:tech Melbourne conference at Hilton on the Park later this month.