Content Marketing Blog

ad:tech Sydney: Social media marketing and original content

ad:tech Sydney is underway this morning at the Sydney Convention and Exhibition Centre in Darling Harbour.

We’re looking forward to two days of networking opportunities and informative presentations. It’s also a great chance for us to spread the word about how our custom news content can drive online marketing campaigns.

Social media marketing is likely to get a lot of attention this year, as more and more Australian businesses look for ways to build a presence on leading social platforms.

With that in mind, we’ll be running a presentation and Q&A in the expo seminar theatre tomorrow at 3pm on the marketing opportunities presented by social media and how you can use original content to exploit them.

A PDF of the presentation will be available for download after the seminar, along with bookmarks for the various studies, reports, interviews and online tools that get a mention.