Content Marketing Blog

Android and iOS claim 96% market share [VIDEO]

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With smartphones accounting for a bigger share of your website traffic it’s important to understand a bit more about the devices your visitors are using.

Globally, the smartphone market is now dominated by Apple’s iOS and Google Android.

Last year the two operating systems combined made up a huge 96.3 per cent of all new shipments of smartphones, according to figures from IDC.

All up, Android accounts for by far the biggest chunk, taking up 82 per cent globally.

So, if your website looks ugly on an Android phone you could be upsetting a lot of people.

Mobile-friendly sites have done better in search for some time, but last year Google started highlighting it in search results. Mobile compatibility is now a must for any brand looking to drive leads and sales through their website.

Is your website ready for Google’s mobile-friendly update?