Content Marketing Blog

Android overtakes Apple, BlackBerry in US smartphone stakes

Google's Android has outperformed Apple and Research In Motion (RIM) – the firm behind the BlackBerry – when it comes to smartphone platforms, new research from comScore has suggested.

The most recent study from the research firm surveyed more than 30,000 mobile subscribers in the United States to examine key trends in the mobile phone industry in the three months ending January 2011.

It revealed that for the first time, Android has outperformed all other smartphone platforms in the US, holding a 31.2 per cent share of the market.

This compares with RIM (30.4 per cent), Apple (24.7 per cent), Microsoft (8.0 per cent) and Palm (3.2 per cent).

This shift is important for marketers looking to include mobile phones in their content strategy, as recent research from Google suggests a rising number of smartphone users are carrying out internet searches on mobile devices. During the second half of 2010, the number of people carrying out a Google search on their handset rose from 10 per cent to 15 per cent.

Several theories are circulating the web today about how Google – which only announced its first Android handset, the T-Mobile G1, in 2008 – has managed to grow its smartphone brand so quickly.

The general consensus among tech bloggers and Twitter users is that Android offers users greater choice in the form of an open app store – the Android Market – as well as better internet integration and plenty of different options when it comes to handsets.