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Apple CEO praises iPhone ‘halo’

Apple chief executive Tim Cook made a rare public appearance at the Goldman Sachs' annual Technology and Internet Conference in San Francisco earlier this week, praising the efforts of the brand's smartphone.

As part of a keynote interview, Mr Cook spoke openly about a range of issues, including the company's decision to evaluate working conditions at its manufacturing plant in China, future economic plans and the legacy of former chief executive Steve Jobs.

Most notably, he described the iPhone as a cultural icon for the brand, providing users with an access point that left them feeling comfortable enough to branch out into other Macintosh products.

"The iPhone is creating a halo for the Macintosh. iPhone has also created a halo for iPad," he said on February 14 (local time).

''You can definitely see the synergistic effects of these products, not only in developed markets but also in emerging markets where Apple wasn't resonant for most of its life.''

The news comes after Apple's stock topped US$500 (AUS$465.85) on Wall Street, with strong activity prompted by news of a possible release of the iPad 3 tablet next month.

Share prices were up more than 1.5 per cent, closing at US$502.60 on February 14.
Apple stock has added more than US$200 to its value in the last 18 months, while Bloomberg analysts anticipate that Apple stock will rise to an average of US$575.56 in the near future.

The level of market capitalisation put Apple well ahead of rivals Google and Microsoft, which have a reported value of US$198 billion and US$257 billion respectively.

In regards to the future, Mr Cook asserted: "What we're focusing on is the same thing we've always focused on. Making the world's best products."

Posted by Elise Ferrari