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Apple leads the way in PC market

It seems that Apple is on track to become the leading PC provider in both the US and internationally by 2012, according to research firm Canalys.

In an announcement made earlier this week (November 21) the analysts said that strong growth and increasing sales had seen Apple position itself as a serious competitor in a number of tech markets.

Tim Coulling, a spokesperson for Canalys, said: "Apple has seen its PC market share expand from 9 per cent to 15 per cent in just four quarters, though iPad shipments in its core market – the United States – are likely to come under pressure in Q4 due to the launch of the Fire and Nook at extremely competitive price points."

"HP and Apple will fight for top position in Q4, but Apple may have to wait for the release of iPad 3 before it passes HP."

According to Canalys the introduction of Pads, especially the iPad, has changed the dynamics of the PC industry and pushed Apple to second place in the worldwide PC market in Q3 2011.

And while the official figures have yet to be released the research firm is predicting that the full-year global PC shipments will reach 415 million, which is a 15 per cent year-on-year increase for the brand that is primarily due to the increasing sale of pads.

Posted by Aimee McBride

2011 shipments are expected to hit the 59 million mark, which may be aided by Christmas purchasing.

However, a number of experts are concerned that Apple's dominance in this market may make it difficult for other vendors to compete with their profit margins and, therefore, reduce competition within the sector.

But the release of Android 4.0 (ICS) may boost manufacturing and provide new opportunities for developers to sell their own products without having to follow the guidelines or stipulations set out by Apple.

Castleford