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Apple strengthens ties with Facebook

Many smartphone and tablet users will know that owning an Apple product makes it easy to surf the net, update your Facebook status and keep tabs on Twitter campaigns on the move.

Since the release of its flagship iPhone and then the interactive iPad, you could be forgiven for thinking that accessing fresh content on the web couldn't get any easier – but Apple is hoping to once again exceed user expectations with their next software update, iOS 6.

The tech giant is joining forces with another leader in the industry, Facebook, by integrating the social network's capabilities with Siri and other Apple applications.

In what Apple's senior vice president of iOS software Scott Forstall calls "deep Facebook integration," users will now be able to 'like' movies and music directly from iTunes and the App store, as well as update their status using Siri, Apple's voice recognition technology.

You will also be able to use Siri to Tweet and launch applications – one of which could include Apple's new map app that features spoken directions and real-time traffic updates.

And if this isn't enough to get Apple fans excited, the company also announced another new application called Passbook. This feature will allow users to scan vouchers and coupons straight from their iPhone or iPad – perfect for all those loyal Groupon followers.

Mr Forstall said: "iOS 6 continues the rapid pace of innovation that is helping Apple reinvent the phone and create the iPad category, delivering the best mobile experience available on any device."

Whether you are in camp Apple or camp Android, these new advancements are expected to drive improvements in technology forward across the industry.

As we have seen in the past, when Apple takes the lead, many other companies pick up the pace and follow in its footsteps.

Posted by Jess O'Connor