Content Marketing Blog

Apple unveils iPad 2

The next generation of Apple's market-leading tablet franchise has been unveiled, with the iPad 2 set to hit Australian stores on March 25.

CEO Steve Jobs took to the stage in San Francisco to unveil the device's "all-new" design, which boasts several upgrades to the original iPad model, including cameras on the front and back of the device.

The new gadget, which is thinner than the iPhone4 and 33 per cent slimmer than the previous iPad model, contains a new processor that makes the device twice as fast as its predecessor.

It also weighs in at 590 grams – compared with the original iPad's more hefty 680 grams – and will be available in a choice of white and black.

According to Jobs, "2011 is going to be the year of iPad 2", with a host of new apps and accessories for users to try.

He estimated nearly 15 million iPad devices were sold worldwide in 2010, generating a revenue of $9.5 billion USD since the release of the company's first tablet.

With the growing popularity of smartphones and tablets, mobile-friendly fresh content has never been more important, with social media platforms tipped to be a good way to reach out to mobile consumers.

Earlier this month, Google chief executive Eric Schmidt said the rise in mobile searches tracked by the search engine is "happening faster than all of our predictions".