Content Marketing Blog

Are PCs soon to be a thing of the past?

With the rise of smartphones, laptops and tablet devices, many experts have been predicting the decline of the PC for some years now.

If new figures are to be believed, this trend is apparently already underway, as the International Data Corporation (IDC) released its PC shipment figures for the first quarter of the year.

During the first three months of 2013, shipments were down 13.9 per cent compared to the same period of 2012.

Now this may not sound too drastic, but bear in mind that experts had predicted a decline of 7.7 per cent – and this was the steepest quarterly fall since tracking began back in 1994.

Technology companies are not giving up the fight just yet – new PC models are being released all the time and it was hoped that Windows 8 would provide a much needed boost to the market.

However, IDC program vice-president of clients and displays Bob O'Donnell, believes there is still a lot of work to be done to entice consumers back to the PC.

He commented: "While some consumers appreciate the new form factors and touch capabilities of Windows 8, the radical changes to the UI [user interface], removal of the familiar Start button and the costs associated with touch have made PCs a less attractive alternative to dedicated tablets and other competitive devices."

As consumer attitudes towards technology change, so must marketers' approach to how they target them.

When producing original content, it is important these days to make sure it can be easily accessible on portable devices such as smartphones on tablets.

This is one area where companies are falling short at the moment – presuming that people are viewing your fresh content on a PC or laptop is no longer good enough!

As this shift towards new technology gets underway, the challenge for marketers is being able to keep up pace.

Posted by Emma Furze