Content Marketing Blog

Are you ready for Facebook video ads?

Facebook is believed to be adding another string to its advertising bow, this time in the form of video ads.

Although yet to be officially confirmed, the video ad rollout is expected later this year and will see 15-second clips being played on home page news feeds.

Plans are said to have been in the pipeline for months, although the only thing holding them back is chief executive officer Mark Zuckerberg's reluctance to annoy users.

A report in the Wall Street Journal suggests that Zuckerberg and his team have been deliberating over how not to make the adds too distracting and slow, which they fear would alienate users.

As a result, Facebook is left with the dilemma of making the most of commercial opportunities while keeping its global base of users happy – not an easy compromise to reach!

If the Facebook video ads are brought into force, it could prove lucrative for the social networking sites – a report from Morgan Stanley predicts it will generate more than $1 billion in revenue next year alone.

By 2020, this figure could reach as high as $6.5 billion, showing that the value of Facebook campaigns is held in high regard.

If these figures come true, this would mean that Facebook accounts for one per cent of all spending on television ads in the US – not bad for a social networking site with such humble beginnings!

How realistic these predictions are is yet to be seen, not least because the way the ads will be monetised hasn't been revealed – and we're not even sure that they will be rolled out at all!

What do you think about Facebook video ads, will they be a useful tool for marketers, or a distraction for the 1.1 billion members across the globe?

Posted by Emma Furze