Aussie businesses boost social media spend
Some 72 per cent of businesses that have established a presence on social media sites invest at least ten per cent of their marketing budgets on exposure on sites such as Facebook and Twitter.
Marketing magazine reported that social media platforms are becoming more important to Australian businesses, with 25 per cent logging on to engage with customers on a regular basis.
Big Aussie brands have started running competitions on Twitter -beer firm VB is a frequent user of the microblogging site – and surf retailer Billabong boasts more than a million Facebook fans.
According to the new Nielsen-Community Engine 2011 Social Media Business Benchmarketing Study, marketing budgets are increasingly being expanded to include a social media strategy.
In 2010, this meant that social media shifted from being a place for branding to a forum for customer interaction.
Community Engine director of social Stephen Johnson commented: "At the end of the day social media is about engagement. Through social media businesses can create an emotive link with consumers and build a two-way relationship with them in a way they have never been able to do before."
Active social media profiles can give your company a boost in Google results – these tend to achieve quick rankings in search engine results pages.