Content Marketing Blog

Aussies tweet their way to success

After a week of ongoing announcements from social media heavyweights Facebook and Google, it only seems fair that Twitter is enjoying some time in the headlines.

Twitter may not be a social network in the traditional sense – we often refer to it as a microblogging site – however its importance to social business is readily apparent.

Earlier this month, Twitter was launched in five new languages, which means it is now available in 17 languages with a reach of 100 million active users.

News that users can now tweet images – the company unveiled its new photo technology last week (September 21) – have also further diversified its media platform, as well as the way it can be used to share content.

These changes are all important steps for the social media company, however, local users may be more interested to know that Twitter will soon be adding cutting-edge Australian research to its media platform.

And according to the Sydney Morning Herald (September 26), the company has just spent over US$40 million acquiring new search technology developed by a group of Australian engineers.

The deal with Julpan was said to worth more than US$40 million the sum paid for a similar acquisition which took place earlier this year (May 2011) when Twitter bought out the British company TweetDeck.

Julpan is the brainchild of Ori Allon, the company's founder and chief executive, who works with 11 others software developers – many of whom also come from Down Under and are graduates from the University of New South Wales.

While Twitter has done little more than confirm the deal, representatives from UNSW were more than happy to praise the Australians involved saying that their efforts reflected the quality of our higher education institutions.