Content Marketing Blog

Australia bracing for year’s biggest e-commerce week

This could be Australia's biggest online retail week of the year, with a record number of Christmas shoppers flocking to the web in search of the best deals.

New predictions from eBay, PayPal and Australia Post indicate that Aussie shoppers are increasingly turning to the web to avoid crowds and find competitive prices, with many making purchases across a mix of retail channels.

According to Elena Wise, acting managing director of PayPal Australia, online commerce has shot up by 11 per cent since the beginning of the year.

She said: "This year, consumers will be shopping across a mix of retail channels, from their PCs to their mobiles to in-store."

eBay vice-president Deborah Sharkey echoed this statement, highlighting the fact that more than ten million Australians now make online purchases.

She also revealed that Sunday, December 11 is likely to be Australia's busiest online shopping day this year and highlighted a number of fascinating figures.

On eBay.com.au alone, staff estimate that a piece of women's fashion jewellery will be sold every 12 seconds, while a watch will be sold every 46 seconds as customers snap up the best deals in time for the holidays.

With bargain-savvy customers turning to the web to compare prices, it is important for online marketers to keep up with the crowds during retail's busiest season.

From dedicated online campaigns to engaging consumers through Twitter, Facebook and company blogs, fresh content can help any retailer stand head and shoulders above the competition – and keep shoppers coming back for more at the busiest time of the year.

Posted by Kaitlyn Critchley

Castleford