July 17, 2019
The key aspects of writing a brief for your website content
As much as I hate to admit it, I’d be lost without good content briefing....
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Author: Al Hall
Author name:Al Hall
July 2, 2019
What should you include in a marketing report?
Reporting on the outcomes of digital marketing campaigns is much like stretching after a long run - somewhat tedious, occasionally...
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June 28, 2019
This Week In Content Marketing: June 28
In the week containing the shortest day of the year, nothing is slowing down in the world of digital marketing....
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June 18, 2019
How bad website design is ruining your organic rankings
Don’t kid yourself - when you think about website design does your mind go to slick image carousels and fancy...
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May 20, 2019
Teleportation, rugby and steak sandwiches: A Q&A with Laura Gomes
Hailing from South Africa, Laura is Castleford’s hard-working content marketing manager....
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May 16, 2019
What role can branded content play in your content strategy?
In digital marketing it’s common to see people getting mixed up....
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May 11, 2019
What is an SEO specialist?
For the uninitiated, search engine optimisation (SEO) can be like black magic - inexplicable, otherworldly and a tad scary. ...
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May 2, 2019
At a glance: What is online marketing?
The internet creeps into almost every facet of our lives: Google Maps gets us from A to B, weather apps...
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April 18, 2019
What are standard digital agency services?
It pains me to say, but there’s more to standard digital agency services than writing. A lot more, in fact. ...
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April 12, 2019
Why keyword discovery needs to be the centre of your SEO strategy
No, you haven’t travelled back in time - it’s 2019, Axl and Slash are sharing a stage again and keywords...
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