With a degree from Downing College at Cambridge University and experience as a Marketing Executive in London Cathy comes to the Castleford Blog with a reputation for deep research and high-level subject-matter expertise. Her current writing portfolio covers artificial intelligence, financial services, the property sector and not-for-profits. Clients include Stackchat, Surf Life Saving New South Wales, Fiserv and Investa.
Marketing is all about persuasion. Snappy content persuades people to engage with your brand, your crafted email campaign persuades people...Continue Reading
We all know that graphic designers are impressive artistic wizards, but are they actually essential to content marketing?...Continue Reading