Content Marketing Blog

Avoiding Twitter confusion: Tips for readable, effective hashtags

Twitter can sure be a great boost to your social media strategy, allowing you to reach a wider audience and gain followers to direct to your company's website and other social media platforms.

Hashtags can be a great tool for companies to use to help make their posts visible to a bigger audience, but it's important to choose your hashtags wisely to ensure they're getting the right message across.

The passing of Britain's first (and only) female prime minister, Baroness Margaret Thatcher, on April 8, sparked a flurry of activity on social media from both her admirers and opposers.

The Twitter hashtag, #nowthatchersdead, caused some confusion in the social media sphere with Mashable reporting that some Tweeters had believed that American singer and actress Cher had died.

British comedian Ricky Gervais posted a Tweet to clear the air: "Some people are in a frenzy over the hashtag #nowthatchersdead. It's 'Now Thatcher's dead'. Not, 'Now that Cher's dead' JustSayin".

Follow these top tips for readable, effective hashtags.

Keep it short and sweet!

If the Thatcher hashtag was shorter, it could have possibly been read easier. A long hashtag runs the risk of being misinterpreted, with many different words needing to be deciphered.

Take the easy route and keep your hashtag under four words.

The use of capital letters doesn't hurt

Capital letters to separate each word is a wise move indeed – preventing your hashtag from being misread.

The Thatcher hashtag could have instead been posted 'NowThatchersDead' to perfectly convey the proper message.

Remember, capital letters can be your best friend with the use of hashtags.

Stick with your hashtag

For your Twitter campaigns it's vital to find one good hashtag and stick with it.

Econsultancy said that a change of heart halfway through a campaign will "result in split conversations" or will force people to use two separate hashtags which limits their ability to contribute to the conversation.

Posted by April Revake.