Content Marketing Blog

Bananas in Pyjamas takes first place in Australia’s top 20 Facebook brand pages

Australian children's show Bananas in Pyjamas appears to have a strong Facebook campaign in place, after taking the number one spot in Australia's top 20 Facebook brand pages.

The iconic kids heroes had a tight hold on the top spot with over 1.7 million Facebook fans, five million more than Bubble O'Bill Ice Creams that came in at second place.

Pringles Australia took the third spot with just over a million fans, followed by Home and Away Official, MasterChef Australia, Coca-Cola Australia, Domino's Pizza Australia, Underbelly, Hey Hey It's Saturday and yellow tail to round out the top ten.

The results were revealed in Online Circle's Australian Facebook Performance Report conducted in October, giving insight into the 'tactics and strategies' employed by the nation's most successful branded Facebook pages.

TV shows were identified as the industry that dominated the number of Facebook fans, with snack foods coming in at second and the former number one, fashion retail, coming in at third place.

Online Circle's senior strategist Lucio Ribeiro noted that while growth is important, "cultivating an engaged Facebook following is key".

It's important to foster engagement with Facebook fans and create a connection. Once a fan becomes interested in your content they may feel compelled to tell friends or share your content on their page and other forms of social media.

The point of social media is to spread the word of your company's brand, so why not show everyone what you're about?

The secret to creating buzz around your Facebook page is by posting interesting, fresh and original content.

No one really pays attention to a company's sales pitch on their page or constant product pushing – Facebook fans want to see intriguing videos, pictures and quotes, pretty much anything worth sharing.

Try and think of it from a Facebook fan's perspective – What's in it for me? Do I find this interesting? Would I share this?

These are key ideas to address when thinking up your social media strategy.

Posted by April Revake.