Content Marketing Blog

Battle of social the networks: Twitter is fastest-growing platform

New social networking sites come and go, but the fact is that Facebook and Twitter continue to lead the pack.

However, the jostle for power between these two social media giants is far from over – and as results of a latest study show, Facebook may soon lose its crown.

The Stream Social report for the first quarter of the year reveals some interesting trends, showing that Twitter has become the fastest-growing social media platform.

Global Web Index, the company behind the study, revealed that Twitter saw a 40 per cent growth between the second quarter of last year and the first quarter of 2013, compared to 35 per cent for Facebook.

Google+ also remains a strong contender, recording 33 per cent growth over the same period.

This emphasises the need to consider Twitter campaigns – opting for just one social media strategy could lead businesses to lose out on some all-important exposure.

The experts identified that there are two key drivers behind this emerging trend – mobile and older users.

Mobile has shaped the social media marketing landscape considerably, as the number of people who access the internet via a mobile phone has increased by 60.3 per cent since the first three months of 2011.

Older users have had a lesser impact on the social media landscape, but their input is nevertheless important.

Global Web Index revealed that between the second quarter of last year and the first quarter of this, Twitter's fastest-growing age demographic was 55 to 64-year-olds.

Facebook and Google+, on the other hand, have seen considerable growth in the number of 45 to 54-year-olds joining their sites.

It just goes to show that the online domain is changing all the time, making it more important than ever for companies to keep up to date with social media marketing.

Posted by Emma Furze