Content Marketing Blog

Better Blogging in 30 Seconds: Backing into news stories [Video]

Hi and welcome to Better Blogging in 30 seconds from Castleford, Australia and New Zealand’s leading content marketing business.

Today I want to talk about backing into news stories, which is a great technique for coming up with fresh, high quality editorial content for your blog.

To use this technique, you’ll need to take the usual process for reporting the news and flip it on its head.

Start with the wider point you want to make and then work your way back to the news story using it as an example to support the main thrust of what you’re saying.

With this technique your evergreen posts will be based on something real and meaty.

Far too many evergreen blog posts are lightweight, obvious and lacking credible sources to back them up. You can buck that trend.

For more tips on improving your blog, visit Castleford dot com slash blog.