Content Marketing Blog

Bing, Google and the battle for mobile search

As more and more online minutes move to mobile devices, the battle is on for control of mobile search.

Gartner, the respected analysis and research firm, is due to publish its latest quarterly report on global smartphone market share shortly. Since the last update, there have been a couple of important developments.

First up was news in February that Nokia's next generation of handsets would use Microsoft's operating system (OS), Windows Phone 7.

Nokia is seen by many as a fading star in the world of handset manufacturing, but Gartner's figures show that its devices still controlled the largest market share last year (37.6 per cent).

While that figure is expected to fall sharply, the Nokia deal still represented a coup for Microsoft, which is expected to see its share of the smart phone market hit 19.5 per cent by 2015.

With Nokia phones using its OS, Microsoft will be able to get Bing in place as the default search engine for more handsets.

More significantly, last week announced a tie-up with Research in Motion (RIM), the Canadian firm that makes the BlackBerry.

Formerly the darling of the smartphone market, BlackBerry is expected to see its share of the pie decline as Google's Android and, to a lesser degree Apple's iOS, begin to dominate.

BlackBerry remains a serious player will help boost Microsoft's market share to 30 per cent by 2015, based on Gartner's figures.

Gartner said last month that it expected Android to be the world's biggest smartphone player by 2015, with 48.8 per cent of the market. Apple meanwhile was expected to hit 19.4 per cent this year, falling to 17.2 per cent in 2015.