Content Marketing Blog

Biz Stone: Twitter is a gift

As we've previously mentioned, micro-blogging site Twitter officially turned five on Monday (March 21st) – and its co-founders have been making the rounds to celebrate the milestone birthday.

Biz Stone was a guest on Conan – hosted by comedian Conan O'Brian on US cable network TBS – on Monday evening to speak about Twitter's rise to fame.

O'Brien teased Stone about Twitter's reputation as "the Seinfeld of the internet" – a website about nothing – but added a personal note, saying the site "changed my life" when he found himself without a television show when he departed from The Tonight Show in a 2010 conflict and was replaced by Jay Leno.

The personality created a Twitter account shortly after leaving The Tonight Show and surpassed the number of followers tracking the verified @jayleno account within a few hours of joining the site.

Stone agreed, remarking that Twitter uses O'Brien as an example of how to use the social networking site "in the best possible way".

He also hit back at critics who initially called the social networking tool useless.

"To which my co-founder Evan Williams said, 'Well, so's ice cream. You want us to ban ice cream and all joy?'," Stone recalled.

Twitter can be an important component of an effective social media marketing strategy – regular updates and unique, relevant content keeps consumers engaged.