Are you bored with your content? Check out these 10 ways to make it fun again
Creating the amount of content required to register as more than a blip on a search engine’s radar can be exhausting.
Producing so much content can become a bit monotonous, leaving some marketers feeling a bit bored with the whole process. If it feels a bit boring on your end, your audience might well be getting a bit bored with your content as well.
Changing up the way you create content as well as including something a bit fun and different will keep it interesting for both you and your readers.
Here are 10 different forms of content that are more interesting to create and will provide something unique to help you stand out from the crowd.
1. Metaphors or movies
Sometimes explaining topics just as they are is not really that interesting. You can liven up your blog posts by writing in the theme of your favourite films and using them as a metaphor.
The movie would have to have some relevant themes that can be compared to your topics, but it’s a fun way of getting your point across and providing something unique to your competition.
You could write in the tone of the film or use concepts from it to illustrate your points. Another idea would be to write from the perspective of one of the characters! Check out The 8 rules of Content Marketing Club: Taking the lead from Tyler Durden for an example of a movie-based article.
2. Make it personal
The most successful way to make a piece of content unique is to base it off your personal experiences. This humanises your content too, helping readers to identify with the author behind the writing.
If you have a past experience with a good ‘moral of the story’, that’s a great starting point for an article. Share what you learned from your experience and what’s changed since then. Or, just use a funny anecdote to break the ice and get your reader hooked.
3. Tell it with pictures
Not everyone enjoys sitting down to read a 2,000-word blog post. Some would prefer small bites of information, presented in a way that’s easy to digest.
If your topic can be explained with images then try and use as many as possible. Articles with images get 94% more views than those without. If you’re creating a ‘how-to’ article, include some images of how the process might be carried out. If it’s something that can be done online, try including screenshots. Adding imagery like this is extra helpful for your audience and will likely get more eyeballs on your content.
To make your post even more entertaining, why not try some fun GIFs? You might be surprised with how well this resonates with your readers…
4. Product reviews
Don’t be afraid to ask your customers for feedback on your products – it can make great content for your blog.
You can use customer feedback as quotes throughout your article’s to support your points or help promote your services. You could even collate the reviews to use them as statistics, like “50% of our past customers prefer to use item ‘a’ rather than ‘b’.
Research by Moz, an inbound marketing company, shows that 67% of consumers are influenced by online reviews. Promoting your positive reviews will reflect well on your brand and build trust in your audience.
The best part is that you don’t even need to create it – your customers will generate it for you. Easy peasy!
One of the most important aspects of content creation is that it needs to be helpful for the reader. What better way to help your audience than by providing a tutorial?
You could make a video showing people how to use your product or fun alternatives for it. For example, an IT company could make a tutorial about how to access certain files or use certain programs. You could also make videos showing how your services work, or write a post that assists people for periods in between using your services, such as how to prepare for tax time throughout the year before visiting your accountant.
If you lack the resources to make your own videos, chances are you’ll be able to find a good tutorial on YouTube. It may not be as authentic as creating your own, but will certainly assist your readers to embed the videos within your content.
A sure-fire way to make your content creation a bit more interesting is to involve another person in the process. Humanise your brand by introducing your audience to the people behind the company name.
Not only are Q&A’s going to add a more personal touch to your blog, but they will certainly be more interesting for you to produce. It’s a good way of giving your readers another insight into your company and how the different departments or teams work.
Keep it relevant to your brand but also don’t be afraid to inject a bit of humour into your questions to keep your audience entertained.
We do monthly staff Q&A’s here at Castleford – here is one of our recent ones: Moustaches, home brew beer and digging through data: Q&A with Content Strategist, Chas Lang.
7. Ask an expert
The other benefit of reaching out to employees for blog content is tapping into the expertise of different team members.
It can be tricky to write on a wide range of topics and maintain variety in your blog, especially if you work for a large company that encompasses a number of different services or products.
Chat to your colleagues and use their expertise to fuel content for your articles. They will likely be able to break down difficult concepts into simpler language, which makes writing content an easier and more enjoyable task for you!
Recently we asked our Managing Editor for a list of common blogging mistakes that he’s noticed throughout his career. If you’re lucky like we were, the expert you reach out to might just write the article themselves! Here are The top 10 rookie mistakes business bloggers make.
Not only does this method give you interesting content that is easier produce, it results in a refreshing change to the tone of your blog, which could attract more people.
8. News round-ups
Rather than always trying to come up with new topic ideas – why not let your readers know about what’s happening in your industry?
People that are genuinely interested in your product or service will probably also be interested in the wider subject field. You are likely already keeping up to date with industry news, so it won’t take much more of your time and effort to compile the most relevant points into a blog post. Even if it just a list of links with summaries about what the article is about, this is helpful for your readers and shows you have your finger on the pulse.
Each week we write up a ‘Friday Recap’, which is a compilation of announcements and news releases from blogs that concern content marketing, like Google Webmasters, Facebook or LinkedIn. We pick the most relevant posts that would interest or affect our audience and then summarise the information in each.
You can check out the latest one here to get an idea of how to create your own industry round up.
Writing predictions about where you think your industry is headed is great because all that’s required is voicing your opinions – easy!
Your opinions are educated, however, and come from experience within your field. Like with industry round-ups, it’s good to keep your audience informed and give them some insights into how the landscape of your industry may change in the future. This sort of information can help them make decisions and feel more prepared about their purchasing choices.
You can ask your colleagues for their predictions too so you have a well-rounded article with a few different views.
The last few years we’ve gathered insights from Castleford staff on what trends they foresee in content marketing for the following year. Here are our Content marketing predictions for 2017.
Wondering what your readers are thinking? Why not ask them?
Polls are a fun and easy way to engage with your audience and encourage interaction. Not only will it provide insights into what people are thinking but it makes creating your post a bit more fun. You can create polls through free generators like Apester, then pop them in at the end of your post to get feedback from your readers or ask their opinion on a given topic.
Speaking of which…