Content Marketing Blog

Boxers lead Google searches and parked domains get knocked out

Australian Google searches for last week saw sport dominate and some enquires rise in popularity by over 2,000 per cent.

Searches relating Tuesday's Danny Green fight, the death of Welsh football manager Gary Speed and the ongoing treatment of critically-injured boxer Shannon Taylor all recorded "breakout" results, further highlighting the importance of Google's updated focus on fresh newsworthy content.

Mark Twain also sparked a 2,900 per cent increase in searches conducted – prompted by a Tom Sawyer Google doodle to honour the author's 176th birthday on November 30.

Pop culture references to rap star Eminem – currently on his Australian tour – and music festival Stereosonic, as well as television show The Inbetweeners all recorded rises of between 80 and
140 per cent in searches.

Queries for BBC News rounded out the top 10 rising Google searches in Australia for the week.

Further news to come from the search engine came in the form of a post to the Google Inside Search blog, highlighting ten search-related changes that have been made.

One of the most significant alterations is that Google says it has a new algorithm to detect parked domains.

According to the search giant, the new intelligent coding can now automatically detect "placeholder sites that are seldom useful and often filled with ads".

"They typically don't have valuable content for our users, so in most cases we prefer not to show them," Google engineering director Scott Huffman said in the blog post (December 1).

"All those [Justin] 'Bieber for president' sites just got less valuable," digital marketing consultant Michael Dub commented on Twitter (December 2).

In conjunction with this, the search engine also states that it can now better detect which is the "original" page when confronted with several that seem similar – further rewarding original content.

"We added new signals to help us make better predictions about which of two similar web pages is the original one," Mr Huffman said.

While not specifically mentioning scraper sites, the change is expected to continue to address unauthorised duplication – an issue Google has being battling since the launch of its Panda Update earlier this year.