Content Marketing Blog

BP oil spill tops 2010 searches

The devastating oil spill in the Gulf of Mexico drew the highest volume of search traffic last year, according to Yahoo.

While Yahoo plays second fiddle to Google when it comes to Aussie search, its global trends provide an interesting insight into what people were searching for during 2010.

Yahoo, which has joined forces with Microsoft's Bing in order to better challenge Google, said the BP oil spill was the first news story to top its annual search query poll since it started collecting data back in 2001.

The explosion on BP's Deepwater Horizon rig in April was one of the biggest environmental disasters in living memory.

It claimed the lives of 11 oil workers and spewed crude oil into the Gulf of Mexico for the best part of three months before it was finally capped.

The football World Cup in South Africa comes in at number two. Arguably the world's biggest sporting event, the 2010 tournament was hosted on the African continent for the first time.

FIFA also held its votes for the right to host the 2018 and 2022 tournaments, which would have boosted search volume towards the end of the year. Australia was unsuccessful in its bid, with the 2022 World Cup going to Qatar.

Elsewhere, celebrities dominate the top ten. Teen idol Miley Cyrus comes in third, followed by reality TV star Kim Kardashian and eccentric pop diva Lady Gaga. Justin Bieber, American Idol and Britney Spears also made the top ten most-searched-for terms.

In at number six was the iPhone. Apple launched its latest incarnation of the world's best-marketed smartphone in 2010. The iPhone 4 was another huge success for Apple, with the initial stink about the devices cutting out if they were held a certain way only boosting the number of search queries.