‘Branch’-ing out: Three social media sites to check out
While your Facebook campaigns have the potential to reach millions of users, it's important to also consider those who may not be using the site.
Here are three social media sites, two that you may not have come across yet, that could be useful for your company.
Branch is a simple, easy-to-use platform that encourages the art of online conversation.
Companies can use the website to have a "real conversation" with customers, allowing you to get feedback, build a community and generate new ideas.
The website also brings together experts of different fields with digital panel discussions that allow these groups to converse about various issues, articles or questions.
To begin conversation, you simply need to make a link from anything on the web or type up whatever's on your mind, talk about it with a group (adding people via email or Twitter), and then you can publish it anywhere, sharing a link or embedding a branch.
Yammer is noted to be "the first and most powerful enterprise social network" that is designed for company collaboration, team efficiency, file sharing and knowledge exchange.
Research released earlier this year found that teams are connecting, communicating and collaborating, becoming more productive.
Over two-thirds of respondents (68 per cent) said that Yammer simplifies the process of communicating with colleagues in different locations or departments, with the same number also stating that it improves collaboration across remote locations.
Myspace is no stranger to the social media scene, with this website one of the first social networks to really resonate with people.
The website, founded by Tom Anderson and Chris DeWolfe in the early 2000s, rose to prominence in 2005 right through to 2008, and is credited with bringing internet sensations such as Lily Allen, Colbie Caillat and Owl City into the limelight.
With the rise of Facebook however, the site's popularity declined. Singer Justin Timberlake and Specific Media Group purchased Myspace in 2011, revealing the new look and design in 2012.
Myspace is now has a large focus on music, with artist profiles, and most significantly, a music player embedded in the bottom page bar.
Posted by April Revake.