Content Marketing Blog

Breaking news found on social media

While social media has become a part of everyday life for the majority of Gen Y members, it is beginning to play an increasing role in the delivery of news.

While print media sales continue to decline and media organisations begin to form an online presence, the news void is being filled by content from online platforms such as Facebook and Twitter.

The State of the News Media 2012 report from the Pew Research Centre's Project for Excellence in Journalism has found that, among other impressive statistics, 70 per cent of Facebook users get their news links from friends and families – rather than the traditional avenue of news organisations and journalists.

According to SEO specialist Adam Sherk, while the survey results may not come as a surprise, they still make a valid point.

"[One] thing to remember is that even when Facebook and Twitter are not the primary source for news they are an amazing supplementary source," he said.

"Users regularly look to news organisations and reporters (as well as individuals) on Twitter for additional information particularly in breaking news situations."

The survey also highlighted the correlation between how we find out about news and the increasing number of devices we are using.

"The number of consumers who get news on multiple digital devices is growing," the report stated.

"Nearly a quarter of US adults, 23 per cent, now get news on at least two devices – a desktop or laptop computer and smartphone, a computer and a tablet, a tablet and a smartphone, or on all three."

The type of device will also help to determine how much content is consumed – more than half of US tablet owners read news on their device every day.

Smartphone and tablet users were also found to visit more pages in a given sitting, as well as return to news sites more often than those using desktop or laptop computers.

Posted by Elise Ferrari