Content Marketing Blog

Business tablet usage expected to soar

Tablet devices may be as much a part of everyday life as a morning coffee for many people, but it now seems that the business world is finally sitting up and taking notice of the technological trend.

If results of a new survey from Roy Morgan Research are anything to go by, the number of tablets being used by businesses could increase by at least 50 per cent over the next 12 months.

At the end of last year, 23 per cent of Australian businesses were using tablet devices, showing that demand for portable digital entertainment is certainly on the rise.

This presents various opportunities for companies that are reviewing their content marketing strategy – not only is there the opportunity to target everyday consumers with custom news and other content, but also the business world.

People are keen to get the information they want as quickly as possible, giving businesses the chance to capitalise on this and make themselves forerunners in their respective industries.

Of course, any good content strategy can be complemented by the use of social media – make sure those who are interested in your brand can use their tablets to access timely Facebook and Twitter updates!

The research showed that some industries have been quicker to adopt tablets than others, with those in information, media and technology most likely to buy or replace devices over the coming 12 months.

Wholesale trade businesses are the second most likely, followed by those in training-based industries.

Anyone targeting industries therefore needs to make sure they jump on the bandwagon and make sure their sites are easily accessible to tablet users.

This means ensuring that all content is clear and concise – consumers want to be able to visit the site of their choice and find what they are looking for with as much ease as possible!

Posted by Emma Furze