Businesses shun PCs in favour of tablets
There's no denying that technology has changed considerably over recent years, with mobile phones becoming mini-computers and tablet devices becoming increasingly popular.
This is a trend that has not only emerged among everyday consumers, but also the business world. As companies strive to keep up with the latest technology, new figures from Roy Morgan Research are hardly likely to come as a great shock.
Data from the group shows that Australian businesses are now less likely to replace traditional PCs when they break down or are ready for an upgrade – instead, they are attracted to tablet devices.
In fact, there has been a decline in the number of businesses looking to buy or replace desktop PCs over the next 12 months, falling from 20.3 per cent in March 2012 to 17.6 per cent in the same month of this year.
Laptops have not fallen out of favour quite so much, as the intention to buy these devices only saw a 0.3 per cent decline over the same period.
It was quite a different story for tablets, with the number of businesses thinking of buying or replacing these devices increasing 23 per cent over the past year alone.
With this shift in behaviour comes a number of challenges – as more people become connected using mobile devices, companies are now under pressure to make sure their content strategy is up to scratch.
Standard desktop websites often do not function as well when viewed on mobile devices, so there is a growing need for businesses to offer an alternative.
The mobile world therefore needs to be a primary consideration for anyone putting together a content marketing strategy. With so many consumers and businesses accessing the internet in this way, this is an opportunity that marketers can't afford to ignore!
Posted by Emma Furze